“Rhetoric is the faculty of observing in any given case the available means of persuasion.”
— Aristotle
Why It's Lindy
Every modern book on communication, negotiation, and public speaking ultimately traces back here. Aristotle identified the three modes of persuasion — ethos, pathos, logos — 2,400 years ago, and no one has improved on the framework since.
About This Volume
The first systematic treatise on the art of persuasion, analysing how speakers win credibility, move emotions, and construct arguments in public life.
Frequently Asked
Why should I read Rhetoric?
Every modern book on communication, negotiation, and public speaking ultimately traces back here. Aristotle identified the three modes of persuasion — ethos, pathos, logos — 2,400 years ago, and no one has improved on the framework since.
What is Rhetoric about?
The first systematic treatise on the art of persuasion, analysing how speakers win credibility, move emotions, and construct arguments in public life.
